Introduction

You've heard that breakfast is the most important meal of the day. Is that true? If so, what should you eat in the morning and how can you find the time to shovel it in on your way to catch the bus?

You have been hired by Oscar Mayer® to launch their newest product: Breakfastables. You will get to choose the foods in the new package and then advertise it. You want to make moms and kids happy with this product, so you will be searching for foods that are healthy, provide energy, and are good to eat.

1. Open and print the table. Then brainstorm a list of at least 15 breakfast foods. Decide if the foods:
   - are "yum" or "yuck"                           
   - keep you full until lunch or you feel hungry by midmorning
   - make you feel energetic or make you feel sluggish
   
2. Now, using the links below, analyze the nutritious content of your breakfast choices.  Find as much information for each food as possible.
   
   Breakfast Breakdown               Best and Worst                      Fact Search
   
3. Learn as much as you can about the food guide pyramid from the links below. Decide where each of your breakfast foods fit on the pyramid.
   
   Pyramid for Kids                    Food Guide Pyramid         Work the Pyramid
   
4. Now, knowing what you know about nutrition and breakfast foods, select foods that you think will make the tastiest, most energy-rich, nutritional selection to be packaged in a "Breakfastable."
   
5. Draw the packaging for the Breakfastable in Word, Paint, or by hand. If you draw it by hand, have your teacher scan the picture so you can use it in your presentation later.
   
6. Learn about advertising from the following links. Do you agree with the tricks advertisers use? Do you ever fall for them?
   
                           Ad Tricks                                 Ad Language
   
7. Create an advertisement for your Breakfastable. Be sure to use at least two of the advertising tricks you've learned. You may choose to make a magazine or poster ad, a Power Point slide show, or a TV commercial.

	No Thanks 1	Maybe 3	You're Hired! 5
Breakfast Nutrition Table (Steps 1-3)	Less than 10 foods or under 5 columns filled in for each food.	12-15 foods on table with 5-7 columns filled in for each.	15 foods on table with 7-8 columns filled in for each.
Food Product Selection (Step 4)	A variety of foods were not selected OR the selected foods were not nutritious and/or appealing OR the foods are too difficult to package.	Foods selected were somewhat nutritious and appealing to kids. They may not go well together or be able to be packaged well.	A variety of foods were selected that are nutritious, appealing to kids, go together well, and are able to be packaged easily.
Packaging (Step 5)	The packaging is not neat or colorful. There are more than 3 errors. It is hard to determine what is inside the container.	Packaging design is neat and has some color. It has 1-3 errors. Most people could figure out what is in the package with time.	Packaging design is neat, colorful, and free of errors. It is clear what is in the package.
Advertisement (Step 6-7)	The ad is boring or unprofessional or has more than 3 errors. It may not use any advertising "tricks."	The ad uses 1 "trick" and is mostly neat at interesting It may have 1-3 errors and may have distracting parts (not as professional.	The ad catches the audience's attention. It uses at least 2 advertising "tricks" (from the websites given). It is neat, professional-looking, and free of errors.
Teamwork	You will be grading yourself and your teammate on your job performance. Print a copy of the job performance checklist, cut in half and have each person complete their side in private.

Inspired by a webquest by Donalyn Vaughn.